Why Scaling Feels So Overwhelming—And What to Do Instead

For those of us trained in the deep, intentional work of one-on-one client relationships, the move to scalable offerings often feels like stepping onto foreign soil. We're fluent in creating transformative spaces for individuals, but suddenly we're expected to master a new language of marketing funnels, content calendars, and audience building.

After years of working with therapists and coaches (and being one myself), I've noticed a pattern in what makes this transition so uniquely challenging. It's not just about learning new skills—it's about navigating internal roadblocks that are rarely addressed in typical business courses.