The Innovative Practice Lab
A 3-Month AI-Powered Growth Program for Therapists and Coaches
You didn’t become a therapist or coach to burn out juggling marketing, client care, and “one more idea” you don’t have time to build. You became one because you care deeply, you’re skilled, and you know you’re meant to reach more people—without sacrificing your values or your peace of mind.
The Innovative Practice Lab is a hands-on, high-touch program that helps you build an AI-enhanced business rooted in your voice, your expertise, and your freedom goals. Over five months, you’ll design systems, tools, and content engines that save you time, amplify your message, and support sustainable growth—so you can finally scale without doing more.
This isn’t a passive course or plug-and-play template. It’s a deeply personalized, step-by-step process built for therapists and coaches who want their business to feel aligned, ethical, and alive.
Transform Your Practice, Transform Your Life
What Makes This Different?
Most business programs teach broad strategies, recycled scripts, or viral content hacks.
You need something different. Something deeper.
The Innovative Practice Lab was built by a therapist-turned-coach who understands the emotional labor, ethical nuance, and creative brilliance of helping professionals like you.
This program combines:
AI + Emotional Intelligence
You’ll learn how to train AI tools (like custom GPTs and AI-enhanced journals) that sound like you, support your clients, and simplify your marketing—without losing your voice.
Systems That Reflect Your Values
We’ll build backend systems and client experiences that feel human, intuitive, and scalable—so you’re not reinventing the wheel every week.
Personalized Strategy
You’ll stop guessing and start building tools that fit your unique style, goals, and energy. No more chasing someone else’s playbook.
Real Momentum
You’ll walk away with working tools, not just ideas. And every week, you’ll track measurable progress—without overwhelm.
This isn’t about doing more—it’s about doing what matters smarter, faster, and in a way that still feels like you.
Is This the Right Fit?
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This is for you if:
You’re a therapist, coach, or wellness professional who wants to grow your business without burning out.
You’re excited about using AI tools to save time and enhance your marketing or client delivery—but don’t want to lose your personal touch.
You already have an offer (or an idea!) and want to attract more aligned clients through clearer messaging and smarter systems.
You’re tired of doing everything manually and know it’s time to build workflows that work with you, not against you.
You care about values, voice, and visibility—you want your business to reflect who you are, not just what you do.
You’ve got a lot of ideas but need support turning them into consistent action and scalable results.
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This program isn’t for you if:
You want a quick-fix template or someone to “do it all for you.”
You’re not open to experimenting with AI-powered tools or automation.
You don’t yet have an offer or any experience working with clients.
You’re looking for a clinical training program or want to stay fully in the 1:1 therapy model.
You prefer passive learning over real-time coaching, feedback, and implementation.
What You’ll build
This isn’t about filling out templates. It’s about building real tools that move your business forward (and also teach you the real skills you need).
By the end of the Lab, you’ll have:
A clear, client-centered message
You’ll refine your niche and craft marketing language that feels like you—and actually attracts the right people.
A lead magnet and email system powered by AI
We’ll walk you through creating a value-rich freebie and nurture sequence using GPTs that do the heavy lifting.
Content systems that repurpose your brilliance
Turn voice notes, blogs, or coaching sessions into weeks of aligned content—with workflows that work in the background.
Custom GPTs and AI-enhanced journals
Build your own tools for both marketing and client delivery—from DM scripts to onboarding support to scalable reflection prompts.
A scalable teaching system
Transform what you already know into digital assets and learning tools that support growth beyond 1:1 sessions.
A visibility plan that feels good
No more “post and pray.” You’ll build a values-aligned visibility strategy rooted in sustainability, not performative content.
Automation workflows that buy back your time
We’ll help you map what to automate, what to delegate, and what to do with heart—so you can run your business with more ease.
The Innovative Practice Lab
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The Innovative Practice Lab *
What’s included:
Inside the Innovative Practice Lab, you’ll get everything you need to build a sustainable, AI-enhanced business—without the noise, fluff, or burnout.
Step-by-step trainings
14 video lessons covering marketing strategy, messaging, AI tools, automation workflows, content repurposing, visibility, selling, and course development.13+ Custom GPTs
Pre-built and customizable tools to support content creation, sales conversations, lead gen, offer development, client onboarding, and more.6 AI-enhanced journals
Reflective, structured Google Docs powered by AI prompts to guide mindset work, visibility planning, content clarity, financial freedom, and systems thinking.25+ Plug-and-play templates
Includes Notion dashboards, Google Docs, Airtable systems, Canva visuals, and SOPs for content, automation, and client delivery.Live coaching + async support
Weekly group calls to ask questions, troubleshoot tech, and celebrate progress—plus asynchronous email or video coaching between sessions.Private community
Connect with other therapist-coaches on the same journey, share wins, ask questions, and get unstuck quickly in a supportive space.
Curriculum
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Setup + Strategic Assessments
Organize your digital workspace (Google, Notion, GPTs)
Complete business, personality, and vision assessments
You’ll start with a clear, personalized map of your energy, income, and growth potential.
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Clarify your “why” and design a sustainable path forward
Identify your values, energy zones, and definition of success
Use AI journals to analyze your vision, money mindset & your Why
You’ll create your Business Profile to anchor all future business decisions & for AI to learn about you.
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Refine your offer and audience using AI-powered strategy tools
Use the Niche Critique GPT and Offer Analyzer GPT to clarify your positioning
Align your pricing, delivery, and transformation with your client’s deepest desires
You’ll walk away with one aligned, scalable offer and a niche that’s specific, compelling, and ready to grow.
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Build a brand voice and message that actually attracts the right people
Use the Messaging Mentor GPT to develop clear, client-centered copy
Define your content pillars and brand story
You’ll finish this module with brand-aligned messaging, a voice-trained GPT, and a system for showing up online.
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Create a custom AI tool for marketing, client delivery, or both
Learn how to train GPTs (no code required!)
Choose a strategic use case: lead magnet, onboarding, reflection, DM scripts, or teaching tool
You’ll build your first functional GPT and know how to create more.
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Build an AI-powered journal or app-like asset to support your clients or students
Learn how to embed AI into delivery for courses, programs, or 1:1 services
You’ll create one AI journal or teaching tool to increase client results and reduce your manual labor.
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Map your content funnel and visibility flow
Build a workflow that turns voice notes into posts, blogs, emails, and more
Learn what to automate and how to delegate with clarity
You’ll walk away with a sustainable, AI-powered content engine and automation plan.
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Design a scalable course, group, or digital product step-by-step
Map your transformation framework (stepping stones, not firehoses)
Use AI to create lessons, journals, and learning tools
You’ll draft or refine your course outline and supporting assets—without starting from scratch.
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Use the Visibility Coach GPT to identify your resistance and create safe visibility rituals
Explore video options (Gamma, avatars, slides) that don’t require high energy or editing
You’ll build a calm visibility strategy that supports consistency without forcing performance.
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Learn how to use Selling and DM Coach GPTs to help you with your selling skills (something I was never taught in grad school!)
Practice ethical, relationship-based sales
You’ll leave with a clear enrollment process and messaging you can actually use and repeat.
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Reflect, integrate, and choose your next bold steps
Use your AI journals to assess what’s working and what’s next
Map your freedom vision across income, time, and systems
You’ll leave with a future-facing plan grounded in everything you’ve built—and everything you’re becoming.
FAQs
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That's exactly why I created this program! I'll show you every step of the process, from identifying your unique expertise to packaging and selling your knowledge. Your therapy skills - analysis, problem-solving, and understanding people - are actually perfect for creating high-value offerings.
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I break down AI implementation into simple, therapist-friendly steps. If you can write an email, you can use these tools. I'll show you exactly how to leverage AI for everything from practice management to product creation, saving you hours each week.
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You'll need 2 - 4 hours per week for success in this program. 90% is self-paced, and you can choose the expansion path that best fits your schedule and goals.
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Not at all! I'll show you how to keep your clinical practice and expanded offerings completely aligned with ethical guidelines. I still maintain my practice while running my expanded business models.
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Perfect! This isn't about replacing your practice - it's about creating additional income streams that complement your clinical work. Having diversified income makes you a better therapist because you're not financially stressed or burned out.